PopCo

PopCo is a little like Apple - An enigmatic and messianic CEO, Senior Executives with eccentricities bordering on whimsy all veiling a maniacal obsession with market domination. Alice Butler finds herself in the creative department of a PopCo division via a job setting crosswords for a provincial weekly. When you’ve been raised by your grandparents, one a pure mathematician, the other a cryptanalyst it’s probably inevitable that your breakthrough product is a spy kit. With that kind of pedigree and a day-job in junior code-breaking she’s a walking illustration of geek-chic.

The invite to the annual PopCo conference may come from left-of-field but we find there was some fuzzy-logic to this decision. With references to planned obsolescence, viral marketing, negative-brands and ideation this is a novel with ambition, but not over-burdened by it. The childhood reminiscences, a vehicle for the introduction of the Maths and cryptanalysis, are a perfectly pitched relief. PopCo’s “Thought Camp” has its eye on the holy grail of marketing – the killer product for teenage girls. Alice eventually unearths a more literal treasure - Her grandfather placed the key to the location of a 17th century pirate’s booty in her locket and when she finds it it makes PopCo's "market-cap" look tiny.

A book dealing with corporate cyncism could be as soul-less as it's subject matter. Fortunately PopCo's flashbacks to childhood add emotional depth. Alice’s grandparents may have effectively bequeathed a multi-billion pound fortune but there’s more than a suggestion that the real treasure is the memory of the time spent with them.